Consulting

So by now hopefully you’ve learned a little bit about my early years, my education, and my first couple of jobs. Hopefully you also read about my career with Suburban Propane’s subsidiary HomeTown Hearth and Grill, which lead to the formation of my first solely owned entrepreneurial venture Market Merchants.

Now I’d like to tell you about my newest adventure. Market Merchants Consulting is an Internet Marketing company built on the success of the Market Merchants e-retail search engine optimization strategy.

Market Merchants Consulting is focused on increasing brand awareness and improving customer conversions for our clients. Our expertise includes website design and development, site analytics and maintenance, search engine optimization, pay-per-click marketing, social media management, and training. We have implemented websites and strategies on many application platforms. Our favorites include the Amazon WebStore for e-commerce and WordPress for our Lifestream clients.

Fixing previous development work is the most common starting point in our client relationships. Many of our clients come to us after realizing their sites do not meet today’s standards for search engine ranking and customer conversions. Here are just a few of our offerings:

Lifestream Projects move companies away from tired old repetitive information and towards a fresh blend of social media, blogging, and Internet marketing. This creates a stream of information continually building and engaging an online audience while exciting the search engines to visit with frequency.

Competitor Keyword Reporting provides In-depth analysis of industry, competitor, and consumer keywords for organic optimization and pay-per-click campaigns.

Search Engine Optimization improves the volume and quality of traffic to a web site from search engines through naturally organic results for targeted keywords.

Pay-per-Click Marketing (Search Engine Marketing) increases web site visibility through paid placement, contextual advertising, and paid inclusion.

Strategic Analysis looks at distinctive competencies such as special attributes or abilities possessed by our clients that give them a competitive edge whether it be price, quality, time, flexibility, customer service, or location.

Think running two companies keeps me busy? Guess again, I am also a professor at Fairleigh Dickinson University. Click here to read about my teaching adventures.